TY  - BOOK
AU  - Peter,J Paul
AU  - Donnelly, James H .
TI  - Marketing management : : knowledge and skills 
SN  - 9780071259835 
U1  - 658.8 20
PY  - 2007///
CY  - Boston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.]
PB  -  The McGraw-Hill Companies, 
N1  - Includes indexes
ER  -