TY - BOOK AU - Certo,Samuel C. AU - Peter,J.Paul TI - Strategic management: concepts and applications SN - 0394359208 : AV - HD30.28 .C43 1988. U1 - 658.4012 19 PY - 1988/// CY - New York PB - Random House, Business Division KW - Business planning KW - United States KW - Case studies N1 - Includes bibliographies and indexes ER -