Cespedes, Frank V.  1950- <br/><br/>
Organizing and implementing the marketing effort :  text and cases / 
Frank V. Cespedes. 
 - Reading, Mass. :  Addison-Wesley,  c1991. 
 - xiii, 818 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0201510448 
<br/><br/><label>LCCN: </label>90000397  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Sales management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C47 1991 
<br/><br/><label>Dewey Class. No.: </label>658.802  / CEO 1991