Bovée, Courtland L. Contemporary advertising / Courtland L. Bovée, William F. Arens. - 4th ed. - Homewood, IL : Irwin, c1992. - xxxi, 718, [58] p. : ill. (some col.) ; 29 cm. - The Irwin series in marketing . Includes bibliographical references and indexes. ISBN: 025609196X LCCN: 91028798 Subjects--Topical Terms: Advertising. LC Class. No.: HF5821 / .B62 1992 Dewey Class. No.: 659.1 / COC 1992