TY  - BOOK
AU  - White,Jon
AU  - Mazur,Laura
TI  - Strategic communications management: making public relations work 
SN  - 0201593769
AV  - HD59 .W45 1995
U1  - 659.2 20
PY  - 1995///
CY  - [London], Economist Intelligence Unit, Reading, Mass.
PB  - Wokingham, England, Addison-Wesley Pub.
KW  - Corporations
KW  - Public relations
KW  - Communication in management
KW  - Corporate image
KW  - Case studies
N1  - Includes bibliographical references (p. 269-271) and index
ER  -