White, Jon.

Strategic communications management : making public relations work / Jon White, Laura Mazur. - [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995. - xvi, 277 p. ; 24 cm. - The EIU series .

Includes bibliographical references (p. 269-271) and index.

0201593769

94037011


Corporations--Public relations.
Communication in management.
Corporate image.
Corporations--Public relations--Case studies.

HD59 / .W45 1995

659.2 / WHS 1995