Strategic communications management : making public relations work /
Jon White, Laura Mazur.
- [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995.
- xvi, 277 p. ; 24 cm.
- The EIU series .
Includes bibliographical references (p. 269-271) and index.
0201593769
94037011
Corporations--Public relations. Communication in management. Corporate image. Corporations--Public relations--Case studies.