TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing: concepts and cases 
SN  - 0256218943 (pbk. : alk. paper)
AV  - HF1416 .I54 1998
U1  - 658.848 21
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw Hill
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/description/mh022/97005424.html
ER  -