International and global marketing :  concepts and cases / 
 International & global marketing 
[edited by] Taylor W. Meloan, John L. Graham. 
 - 2nd ed. 
 - Boston, Mass. :  Irwin/McGraw Hill,  c1998. 
 - xvi, 439 p. :  ill. ;  24 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256218943 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>97005424  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .I54 1998 
<br/><br/><label>Dewey Class. No.: </label>658.848  / MEI 1998