Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Jeannet, Jean-Pierre Contributor(s): Hennessey, Hubert D Material type: Text

TextLanguage: English Publication details: Boston : Houghton Mifflin, c1995. Edition: 3rd edDescription: xxv, 896 p. : ill. ; 24 cmISBN: 0395710456Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1416 | J43 1995

List(s) this item appears in: Marketing Management

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8/48 JEG 1995 (Browse shelf(Opens below))	Available		8058
Books	ICAB Library General Stacks	Non-fiction	658.8/48 JEG 1995 (Browse shelf(Opens below))	Available		8038

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Previous	658.8/342 BE 1996 Consumer behavior and marketing strategy /	658.8/48 ENT 1995 Entrepreneur magazine :	658.8/48 ENT 1995 Entrepreneur magazine :	658.8/48 JEG 1995 Global marketing strategies /	658.8/48 JEG 1995 Global marketing strategies /	658.8/5 FU 1985 ABC's of selling /	658.8/6 BEU 1981 Understanding and motivating the manufacturers' agent :	Next

Includes bibliographical references and indexes.

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