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Marketing planning guide / Robert E. Stevens, David L. Loudon, Bruce Wrenn and William E. Warren.
Material type:
TextLanguage: English Series: Haworth marketing resourcesPublication details: New York : Haworth Press, 2000.Description: xiii, 289 p. ; 22 cm. illISBN: - 1560240849 (pbk. : alk. paper)
- 8172248261
- 1560240830 (alk. paper)
- 658.802 20 STM 2000
- HF5415.13 .S874 1990
| Item type | Current library | Collection | Call number | Status | Barcode | |
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ICAB Library General Stacks | Non-fiction | 658.802 STM 2000 (Browse shelf(Opens below)) | Available | 9156 |
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| 658.8 WIT 1995 The fundamentals and practice of marketing / | 658.802 CEO 1991 Organizing and implementing the marketing effort : | 658.802 JAM 1999 Marketing strategy and uncertainty / | 658.802 STM 2000 Marketing planning guide / | 658.802 WIS 2001 Strategic marketing management : | 658.802 WIS 2001 Strategic marketing management : | 658.816 GOT 1980 The Pricing decision / |
Includes bibliographical references and index.
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