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How children learn to buy : the development of consumer information-processing skills / Scott Ward, Daniel B. Wackman, Ellen Wartella.
Material type:
TextLanguage: English Series: People and communication ; v. 1Publication details: Beverly Hills, Calif. : Sage Publications, c1977. Description: 271 p. ; 22 cmISBN: 080390424X :; 0803907443Subject(s): Child consumers | Television advertising and childrenDDC classification: 658.834 LOC classification: HC79.C6 | W37
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ICAB Library | Non-fiction | 658.834 WAH 1977 (Browse shelf(Opens below)) | Available | 4735 |
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| 658.83 TUM 1993 Marketing research : | 658.83 TUM 1993 Marketing research : | 658.83 TUM 1993 Marketing research : | 658.834 WAH 1977 How children learn to buy : | 658.8342 ARC 2002 Consumers / | 658.8342 ARC 2002 Consumers / | 658.8342 HAC 1986 Consumer behavior : |
Includes indexes.
Bibliography: p. 193-197.
Ashik
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