Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

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TextLanguage: English Series: Marketing series (London, England)Publication details: Oxford, England : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658 WIS 1997 (Browse shelf(Opens below))	Available	9068

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