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Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey.

By: Jeannet, Jean-PierreContributor(s): Hennessey, Hubert D | Jeannet, Jean-Pierre. International marketing managementMaterial type: TextTextLanguage: English Publication details: Boston : Houghton Mifflin, 2001. Edition: 2nd edDescription: xviii, 899 p. : ill. ; 24 cmISBN: 8172248164Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.848 LOC classification: HF1009.5 | .J427 1992
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Item type Current library Collection Call number Status Date due Barcode
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Non-fiction 658.848 JEG 2001 (Browse shelf(Opens below)) Available 9072

Rev. ed. of: International marketing management. c1988.

Includes bibliographical references and indexes.

Naeem

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