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Developing successful marketing strategies / David Parmerlee.
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TextLanguage: English Series: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill. : NTC Business Books, c2000. Edition: New edDescription: xvi, 198 p. ; 28 cmISBN: 0658001329Subject(s): Marketing -- Management -- Data processingDDC classification: 658.800285 LOC classification: HF5415.13 | .P3245 2000
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ICAB Library General Stacks | Non-fiction | 658.8/00285 PAD 2000 (Browse shelf(Opens below)) | Available | 9137 |
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| 658.7 DOP 1996 Purchasing and supply management : | 658.7 OSC 1980 Costing and control for materials / | 658.787 BAA 1970 A guide to stock control / | 658.8/00285 PAD 2000 Developing successful marketing strategies / | 658.8/02 CRS 1991 Strategic marketing / | 658.8/02 PAA 2000 Auditing markets, products, and marketing plans / | 658.8/342 BE 1996 Consumer behavior and marketing strategy / |
At head of title: American Marketing Association.
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