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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Material type:
TextLanguage: English Series: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984. Edition: 8th edDescription: xvii, 841 p. : ill. (chiefly col.) ; 25 cmISBN: 0256030197Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1984
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ICAB Library General Stacks | Non-fiction | 658.8 MCB 1984 (Browse shelf(Opens below)) | Available | 4456 |
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| 658.8 KOP 2006 Principles of marketing / | 658.8 MAM 1993 The marketing challenge / | 658.8 MCB 1981 Basic marketing : | 658.8 MCB 1984 Basic marketing : | 658.8 MCE 1991 Essentials of marketing / | 658.8 PAP 2000 Preparing the marketing plan / | 658.8 PEM 2000 Essentials of marketing : |
Includes bibliographical references and indexes.
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