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International marketing / Philip R. Cateora.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1983.Edition: 5th edDescription: xiv, 801 p. : ill. ; 25 cmISBN: - 0256028443
- 658.848 19 CAI 1983
- HF1009.5 .C35 1983
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ICAB Library General Stacks | Non-fiction | 658.848 CAI 1983 (Browse shelf(Opens below)) | Available | 6132 |
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| 658.84 RAY 2004 E-commerce / | 658.84 RII 2001 Internet marketing : | 658.84 RII 2001 Internet marketing : | 658.848 CAI 1983 International marketing / | 658.848 JEG 2001 Global marketing strategies / | 658.848 MEI 1998 International and global marketing : | 658.848 MEI 1998 International and global marketing : |
Includes indexes.
Bibliography: p. 771-780.
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