Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz.

By: McCarthy, E. Jerome (Edmund Jerome)Contributor(s): Brogowicz, Andrew A Material type: Text

TextLanguage: English Publication details: Homewood, Ill. : R.D. Irwin, 1981. Edition: 7th edDescription: xix, 762 p. : ill. ; 25 cmISBN: 0256025339Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1981

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 MCB 1981 (Browse shelf(Opens below))	Available		3807

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Includes bibliographical references and indexes.

Naeem

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