Image from Amazon.com
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type:
TextLanguage: English Series: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008. Edition: 6th edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780073529820 (alk. paper); 0073529826 (alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.81 LOC classification: HF5415.13 | .M352324 2008Online resources: Table of contents only | Publisher description
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
ICAB Library | Non-fiction | 658.81 MUM 2008 (Browse shelf(Opens below)) | Available | 12756 | |
|
Books
|
ICAB Library | Non-fiction | 658.81 MUM 2008 (Browse shelf(Opens below)) | Available | 12757 |
Previous ed. entered under title.
Includes bibliographical references and index.
Maruf
There are no comments on this title.