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Marketing management : knowledge and skills / J Paul Peter and James H Donnelly .

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.] : The McGraw-Hill Companies, 2007.Edition: 8th edDescription: XVII, 813 p. : fig., tab. ; 26 cmISBN:
  • 9780071259835
DDC classification:
  • 20 658.8 PEM 2007
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Item type Current library Collection Call number Status Barcode
Books Books ICAB Library Non-fiction 658.8 PEM 2007 (Browse shelf(Opens below)) Available 15655
Books Books ICAB Library Non-fiction 658.8 PEM 2007 (Browse shelf(Opens below)) Available 15654
Books Books ICAB Library Non-fiction 658.8 PEM 2007 (Browse shelf(Opens below)) Available 15653
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658.8 PEM 2007 Marketing management : 658.8 PEM 2007 Marketing management : 658.8 PEM 2007 Marketing management : 658.8 PEM 2007 Marketing management : 658.8 PEM 2007 Marketing management : 658.8 PEM 2007 Marketing management : 658.8 PRM 1985 Marketing :

Includes indexes.

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