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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.

By: Boyd, Harper W Contributor(s): Walker, Orville C | Larréché, Jean-Claude Material type: Text

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TextLanguage: English Series: The Irwin series in marketingPublication details: Irwin : Chicago, c1995. Edition: 2nd edDescription: xvi, 555 p. : ill. ; 26 cmISBN: 0256125767Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .B669 1995

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