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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, c1996. Edition: 4th edDescription: xxvii, 738 p. : ill. (some col.) ; 24 cmISBN: 0256139040Subject(s): Consumer behavior | MarketingDDC classification: 658.8/342 LOC classification: HF5415.3 | .P468 1996
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ICAB Library General Stacks | Non-fiction | 658.8/342 BE 1996 (Browse shelf(Opens below)) | Available | 8033 |
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| 658.8/00285 PAD 2000 Developing successful marketing strategies / | 658.8/02 CRS 1991 Strategic marketing / | 658.8/02 PAA 2000 Auditing markets, products, and marketing plans / | 658.8/342 BE 1996 Consumer behavior and marketing strategy / | 658.8/48 ENT 1995 Entrepreneur magazine : | 658.8/48 ENT 1995 Entrepreneur magazine : | 658.8/48 JEG 1995 Global marketing strategies / |
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
Includes bibliographical references (p. 661-705) and indexes.
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