Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By: Berkowitz, Eric N Contributor(s): Kerin, Roger A | Rudelius, William Material type: Text

TextLanguage: English Publication details: Boston, MA : Irwin, 1989. Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN: 0256075131Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B44113 1989

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library	Non-fiction	658.8 BEM 1989 (Browse shelf(Opens below))	Available		5157

System requirements for computer disk: IBM PC.

Includes indexes.

Bibliography: p. 702-719.

Maruf

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