Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942-Contributor(s): Ferrell, O. C Material type: Text

TextLanguage: English Publication details: Boston : Houghton Mifflin, c1985. Edition: 4th edDescription: xxix, 752 p. : ill. (some col.) ; 26 cmISBN: 0395357098Subject(s): MarketingDDC classification: 658.83 LOC classification: HF5415 | .P658 1985

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 PRM 1985 (Browse shelf(Opens below))	Available		4215

Includes bibliographical references and indexes.

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