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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Material type:
TextLanguage: English Publication details: Plano, Tex. : Business Publications, 1986. Edition: 3rd edDescription: xiv, 740 p. : ill. ; 25 cmISBN: 0256034141Subject(s): Consumer behavior -- United States | Market surveys -- United StatesDDC classification: 658.8342 LOC classification: HF5415.3 | .H42 1986
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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ICAB Library General Stacks | Non-fiction | 658.8342 HAC 1986 (Browse shelf(Opens below)) | Available | 5055 | |
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Books
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ICAB Library General Stacks | Non-fiction | 658.8342 HAC 1986 (Browse shelf(Opens below)) | Available | 5166 |
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| 658.816 GOT 1980 The Pricing decision / | 658.818 IMS 1986 Sales forecasting systems / | 658.8342 HAC 1986 Consumer behavior : | 658.8342 HAC 1986 Consumer behavior : | 658.8342 PEC 1996 Consumer behavior and marketing strategy / | 658.84 CHE 2002 E-business and e-commerce infrastructure : | 658.84 CHE 2002 E-business and e-commerce infrastructure : |
Includes bibliographies and indexes.
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