Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, c2007. Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN: 0073137634 (alk. paper); 9780073137636Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 2007Online resources: Table of contents only | Publisher description | Contributor biographical information

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 PEM 2007 (Browse shelf(Opens below))	Available	15660
Books	ICAB Library General Stacks	Non-fiction	658.8 PEM 2007 (Browse shelf(Opens below))	Available	15659
Books	ICAB Library General Stacks	Non-fiction	658.8 PEM 2007 (Browse shelf(Opens below))	Available	15657
Books	ICAB Library General Stacks	Non-fiction	658.8 PEM 2007 (Browse shelf(Opens below))	Available	15658
Books	ICAB Library General Stacks	Non-fiction	658.8 PEM 2007 (Browse shelf(Opens below))	Available	15656

Includes bibliographical references (p. 789-795) and indexes.

Naeem

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