Marketing strategy and uncertainty / Sharan Jagpal.

By: Jagpal, Sharan, 1947-Material type: Text

TextLanguage: English Publication details: New York : Oxford University Press, 1999. Description: xvii, 334 p. : ill. ; 25 cmISBN: 0195125738 (alk. paper)Subject(s): Marketing | Strategic planning | Marketing -- Management | Marketing -- Decision makingDDC classification: 658.802 LOC classification: HF5415 | .J33 1999Online resources: Publisher description | Table of contents only

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.802 JAM 1999 (Browse shelf(Opens below))	Available		9221

Includes bibliographical references (p. 315-323) and indexes.

Naeem

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