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The marketing challenge / Laura Mazur, Annik Hogg.
Material type:
TextLanguage: English Publication details: [London] : Wokingham, England ; Reading, Mass. : Economist Intelligence Unit ; Addison-Wesley, c1993. Description: xvii, 298 p. : ill. ; 25 cmISBN: 0201631911 Subject(s): Marketing -- Management | Marketing -- Europe -- ManagementDDC classification: 658.848 LOC classification: HF5415.13 | .M3686 1993
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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ICAB Library General Stacks | Non-fiction | 658.8 MAM 1993 (Browse shelf(Opens below)) | Available | 8912 |
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| 658.8 KOP 1996 Principles of marketing / | 658.8 KOP 1999 Principles of marketing / | 658.8 KOP 2006 Principles of marketing / | 658.8 MAM 1993 The marketing challenge / | 658.8 MCB 1981 Basic marketing : | 658.8 MCB 1984 Basic marketing : | 658.8 MCE 1991 Essentials of marketing / |
"The EIU series."
Includes bibliographical references (p. 289-290) and index.
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