Marketing handbook / edited by Edwin E. Bobrow, Mark David Bobrow.
Material type:
TextLanguage: English Publication details: Homewood, Ill. : Dow Jones-Irwin, c1985. Description: 2 v. : ill. ; 24 cmISBN: 0870945238 (v. 1); 0870945246 (v. 2)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M2988 1985
Contents:
v. 1. Marketing practices -- v. 2. Marketing management.
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ICAB Library General Stacks | Non-fiction | 658.8 BOM 1985 (Browse shelf(Opens below)) | Available | 4466 |
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| 658.8/6 BEU 1981 Understanding and motivating the manufacturers' agent : | 658.8 BER 1984 Readings in marketing management / | 658.8 BLM 2000 Marketing communications / | 658.8 BOM 1985 Marketing handbook / | 658.8 BUM 1985 Marketing : | 658.8 BUW 1996 Wide-angle vision : | 658.8 BUW 1996 Wide-angle vision : |
Includes bibliographies and indexes.
v. 1. Marketing practices -- v. 2. Marketing management.
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