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Strategic marketing / David W. Cravens.

By: Cravens, David W Material type: Text

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TextLanguage: English Series: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1991. Edition: 3rd edDescription: xxvii, 833 p. : ill. ; 25 cmISBN: 0256087938Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 1991

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8/02 CRS 1991 (Browse shelf(Opens below))	Available		6413

Includes bibliographical references and indexes.

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