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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublication details: Chicago : Irwin, 1996. Edition: 4th edDescription: xxvii, 738 p. : ill ; 24 cmISBN: 0256139040Subject(s): Consumer behavior | MarketingDDC classification: 658.8342 LOC classification: HF5415.3 | .P468 1996
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ICAB Library General Stacks | Non-fiction | 658.8342 PEC 1996 (Browse shelf(Opens below)) | Available | 8032 |
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| 658.818 IMS 1986 Sales forecasting systems / | 658.8342 HAC 1986 Consumer behavior : | 658.8342 HAC 1986 Consumer behavior : | 658.8342 PEC 1996 Consumer behavior and marketing strategy / | 658.84 CHE 2002 E-business and e-commerce infrastructure : | 658.84 CHE 2002 E-business and e-commerce infrastructure : | 658.84 LJB 1989 The business-to-business direct marketing handbook / |
Originally published as: Consumer behavior: marketing strategy perspectives, 1987.
Includes bibliographical references (p. 661-705) and indexes.
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