Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942-Contributor(s): Ferrell, O. C Material type: Text

TextLanguage: English Publication details: Boston : Houghton Mifflin Co., c1989. Edition: 6th edDescription: xxxiv, 818, A24, G20, I24 p. : ill. (some col.), map ; 26 cmISBN: 039536938XSubject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P658 1989

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	ICAB Library General Stacks	Non-fiction	658.8 WIM 1989 (Browse shelf(Opens below))	Available		6047
Books	ICAB Library General Stacks	Non-fiction	658.8 WIM 1989 (Browse shelf(Opens below))	Available		5534

Includes bibliographical references and indexes.

Maruf

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