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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.)Material type: TextTextLanguage: English Publication details: Upper Saddle River, NJ : Prentice Hall, c1999. Edition: 8th edDescription: 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0139570020Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K636 1999
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Non-fiction 658.8 KOP 1999 (Browse shelf(Opens below)) Available 8145

Includes bibliographical references and indexes.

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