Digital marketing : (Record no. 1666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01179cam a22003134a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170512182028.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000405s2001 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00039236 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471361224 (cl. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .W56 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Classification number | 658.8 |
| DDC Edition | 21 |
| Author Mark | WID 2001 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Yoram. |
| 9 (RLIN) | 3337 |
| 245 10 - TITLE STATEMENT | |
| Title | Digital marketing : |
| Remainder of title | global strategies from the world's leading experts / |
| Statement of responsibility, etc. | Jerry Wind, Vijay Mahajan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 416 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 9 (RLIN) | 182 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 2490 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Electronic commerce. |
| 9 (RLIN) | 3338 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay, |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 3339 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley041/00039236.html">http://www.loc.gov/catdir/bios/wiley041/00039236.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley031/00039236.html">http://www.loc.gov/catdir/description/wiley031/00039236.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of Contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/onix01/00039236.html">http://www.loc.gov/catdir/toc/onix01/00039236.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | General Stacks | 01/18/2004 | 658.8 WID 2001 | 10058 | 05/12/2017 | 05/12/2017 | Books |