International and global marketing : (Record no. 1040)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01080cam a2200301 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190517020007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 970227s1998 ilua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 97005424 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218943 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhICA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .I54 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Classification number | 658.848 |
| DDC Edition | 21 |
| Author Mark | MEI 1998 |
| 245 00 - TITLE STATEMENT | |
| Title | International and global marketing : |
| Remainder of title | concepts and cases / |
| Statement of responsibility, etc. | [edited by] Taylor W. Meloan, John L. Graham. |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | International & global marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | Irwin/McGraw Hill, |
| Date of publication, distribution, etc. | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 439 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin/McGraw-Hill series in marketing |
| 9 (RLIN) | 2074 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 2075 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 2076 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meloan, Taylor W. |
| 9 (RLIN) | 2077 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 9 (RLIN) | 2078 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh022/97005424.html">http://www.loc.gov/catdir/description/mh022/97005424.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | ICAB Library | ICAB Library | General Stacks | 08/13/2001 | 658.848 MEI 1998 | 8477 | 05/09/2017 | 05/09/2017 | Books | ||||
| Non-fiction | ICAB Library | ICAB Library | General Stacks | 05/21/2000 | 1 | 658.848 MEI 1998 | 8150 | 06/07/2021 | 05/11/2017 | Books | 05/16/2019 |