Strategic marketing management :
Wilson, Richard M.S.
Strategic marketing management : planning, implementation, and control / R M S Wilson and Colin Gilligan - 2nd ed. - Oxford, England : Butterworth-Heinemann, 2001. - xx, 827 pages : iill. ; 29 cm.
Includes Index.
8176490709
658.802 / WIS 2001
Strategic marketing management : planning, implementation, and control / R M S Wilson and Colin Gilligan - 2nd ed. - Oxford, England : Butterworth-Heinemann, 2001. - xx, 827 pages : iill. ; 29 cm.
Includes Index.
8176490709
658.802 / WIS 2001