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Global Marketing :

Johansson, Johny K.

Global Marketing : Foreign Entry, Local Marketing and Global management / Johny K. Johansson. - 4th ed. - India : Tata McGraw Hill Education Private Limited ; c2006. - xviii, 642 p. : ill; 24 cm.

Include Index.

ISBN: 007066708X

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / JOG 2006

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