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Strategic communications management :

White, Jon.

Strategic communications management : making public relations work / Jon White, Laura Mazur. - [London] : Economist Intelligence Unit ; Reading, Mass. : Wokingham, England ; Addison-Wesley Pub., c1995. - xvi, 277 p. ; 24 cm. - The EIU series .

Includes bibliographical references (p. 269-271) and index.

ISBN: 0201593769

LCCN: 94037011

Subjects--Topical Terms:
Corporations--Public relations.
Communication in management.
Corporate image.
Corporations--Public relations--Case studies.

LC Class. No.: HD59 / .W45 1995

Dewey Class. No.: 659.2 / WHS 1995

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